Rework is a group of London-based co-working offices for freelance young professionals. Their new space, opening in a former industrial area of London, needed a set of brand collateral and logo refresh to reach their expanded audience and highlight the benefits of joining.

This collection of brand collateral is designed to invoke a sense of excitement about the professional opportunity of their new co-working space. Drawing inspiration from the abundance of rustic brickwork intertwined with modern vitality of the area, each piece in this set features heavily structured layouts that imitate the industrious modern charm of the area. Subtly high-energy photography provide a subliminal sense of excited urgency to get started with Rework. Each of these are supported by Rework’s new logos which feature a division between each syllable, reflecting the opportunity for innovation, and how Rework excel in turning the modern working environment on its head.

Brief from Baseline.